Ninjas in Pyjamas förlänger sitt samarbete med Betway
Ninjas in Pyjamas meddelar på sin hemsida att man förlänger det framgångsrika samarbetet med spelbolaget Betway med ytterligare tre år.
Det fortsatta partnerskapet mellan Ninjas in Pyjamas och Betway betyder att man kan vänta sig mer av det innehåll de tidigare har producerat. Men i deras pressmeddelande framgår att även nya djärva idéer kommer att provas.
I samband med NiPs förvärv av ett topplag inom Dota 2 så öppnas det upp nya kanaler inom esport för Betway att öka sin närvaro på. Deras överenskommelse ligger på ett sjusiffrigt belopp, i euro. Det är med andra ord minst 10 miljoner svenska kronor som det rör sig om.
I praktiken innebär sponsringen att Betway får en framträdande produktplacering på samtliga kläder, reklamplats på hemsidan och NiPs träningsfaciliteter, samt att man har fullständiga rättigheter till marknadsföringsinnehåll och även tillgång till spelare för intervjuer med mera.
Our partnership with Ninjas in Pyjamas helped put Betway on the map as an authentic, passionate and committed supporter of esports around the world.
It was therefore an easy decision for us to continue our sponsorship with them over the next three years and to expand that in to DOTA 2.
They are a firm favourite in the Betway sponsorship stable having demonstrated not only their skills in the arena but also their personalities behind the screen.
By actively engaging with fans through our Betway esports social channels they have helped bring more people closer to the game than ever before and we are very excited about the future together. – Säger Anthony Werkman, CEO Betway
We are delighted to have extended our partnership with Betway after a very successful couple of years.
The team at Betway has been a pleasure working with, and has been a big part to the success we have seen over the duration of the partnership. We have developed a close and innovative relationship which made our choice obvious; to continue for the next 3 years.
Betway are the leading esports betting company and this partnership will allow us to continue to grow our legacy to millions of fans the world over. We are extremely proud of what we have achieved together over the last two years, and are confident we can elevate the partnership further.
We are looking forward to working together with Betway for the long term. #GONINJAS – Meddelar Ninjas in Pyjamas CEO Hicham Chahine på deras hemsida.
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